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What is the effect of industry- and public health-funded alcohol messages on reducing alcohol-related harms?
Rapid Review
Completed
2026-04-30
2026-02-19
National Collaborating Centre for Methods and Tools
Dr. Sarah Neil-Sztramko
Adolescents, Adults, Grade School Aged, Older Adults, Substance Use
Messages to promote safe alcohol consumption may be more effective when they come from public health or non-profit organizations, than from for-profit commercial or crown corporations.
Neil-Sztramko, S.E., Clark, E.C., Miller, A.M., Traynor, R.L., Atta, A., Patel, P., Dobbins, M. (2026, Apr 30). Rapid Review: What is the effect of industry- and public health-funded alcohol messages on reducing alcohol-related harms? National Collaborating Centre for Methods and Tools’ Rapid Evidence Service. https://nccmt.ca/pdfs/res/alcohol-messages
Population: General population, student populations
Intervention: Intervention #1: Corporate social responsibility initiatives funded by industry or crown corporations (organizations with a dual responsibility for profit generation and public health and safety) reducing alcohol-related harms Intervention #2: Public health campaigns related to reducing alcohol-related harms Format can include social media, internet ads, television, radio, cinema, online broadcasting, newspapers and magazines, leaflets/booklets, direct mail, outdoor advertising, email and digital media.
Comparison: Any comparator
Outcome: Alcohol consumption; alcohol-related harms or health service usage Alcohol-related social cognitive variables (e.g., knowledge, intentions, social norms) Exposure outcomes (e.g., campaign awareness, exposure, understanding)